Jon A. Fredrikson

WEDNESDAY GENERAL SESSION: PD Update ~ Direct Shipping ~ State of the Industry (2-Cassette Session)


Unified Wine & Grape Symposium ~ 2003

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  • Regular price $17.00

With dramatic changes in the grape and wine business, it?s critical that growers, vintners and allied businesses stay as informed as possible about the market. This session provides the year?s first comprehensive report of the 2002 supply and demand situation. Jon Fredrikson and Barry Bedwell will examine California and the U.S. wine and grape market at all price segments. New this year will be a working case study by Christian Miller to demonstrate how to model grape supply and demand to provide some projections for the future of the national industry. Often characterized as a Symposium highlight, this general session will focus on the market information you need to know.