Signe Zoller

TUESDAY GENERAL SESSION: The Wine Industry at the Beginning of the 21st Century: A Fast Ride in a New Direction (2-Tape Session)


Unified Wine & Grape Symposium ~ 2004

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Budget-minded consumers dramatically changed the landscape for wine sales in 2003. Quality wine at a good price available at a variety of retail outlets presents tremendous opportunities for expansion of the wine consumer base and a healthy wine industry. This session will look at the challenge of producing and marketing quality wine at various price points with innovation, technology and sustainable, efficient practices.