Dr. Robert L. Wample

TUESDAY GENERAL SESSION: Increasing America's Share of the Global Wine Market (2-Cassette Session)


Unified Wine & Grape Symposium ~ 2006

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By the year 2020, the American grape and wine industry can triple its economic impact to $150 billion by increasing market share and becoming the world leader in value and sustainability. That vision will become reality with strategic research and outreach to U.S. growers and vintners that stimulates innovation and rapid adoption of research outcomes, new technologies and best practices. Research to practice is the catchphrase for one of the world?s finest research programs for viticulture and enology, which is located in Australia. Created with a partnership between the industry and the government, it is seen as the key driver to improving the quality and marketability of Australian wines in the global market.