John Gillespie

THURSDAY GENERAL SESSION: Necessity is the Mother of Innovation (2-Cassette Session)


Unified Wine & Grape Symposium ~ 2003

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Marketers of brands large and small present their innovative responses to the challenges of today?s market. Examples of new marketing programs from international and domestic brand leaders will focus on new initiatives in advertising, public relations, packaging, promotion, merchandising, new products and other strategies to stand out in a market where supply has overtaken demand. Audience participation and dialogue between the marketers will be encouraged.