Randall Grahm

The Blending of Marketing and Winemaking: The Art of Constructive Negotiation


Unified Wine & Grape Symposium ~ 2002

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Marketing and production staffs frequently find themselves in conflict over control of winemaking style and packaging decisions. This session will offer suggestions to better equip both sides to resolve their differences constructively. We will hear from winemakers, marketing directors and a management consultant covering challenging scenarios that wineries have faced and how they managed to resolve their differences.