Stuart Spencer

(SINGLE AUDIO CD) Ethnic Marketing: Tapping Fast-Growing Brand-Loyal Consumer Groups


Unified Wine & Grape Symposium ~ 2005

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Growing in size and power, yet virtually ignored by wine marketers, the ethnic markets may prove to be among the most fertile grounds for brand growth. Like the Boomers, many of these consumer groups are exceptionally brand-loyal. Learn which markets are growing and how to reach them in meaningful ways. Don't miss this important exploration of emerging wine markets right here at home.