Welcome and Introductions by Patrick Gleeson, Program Development Committee Chair ~
Topic Overview by Bill Turrentine: "Positioning the Wine Community in a Changing World Market"
Keynote by Willard Bishop, of Willard Bishop Consulting, Ltd. "The Challenges and Opportunities in Different Retail Outlets"
Wine has become one of the fastest growing product categories in supermarkets with convenience stores, drugstores, mass merchandisers and warehouse clubs offering tremendous possibilities to expand the consumer base.This speaker's extensive experience with retailers and associations such as Albertson's, Kroger, Safeway, American Wholesale Marketers Association, Food Marketing Institute and National Association of Convenience
Stores is expected to help the industry more clearly define the challenges and opportunities in this fast-moving retail world.