John Gillespie

Broadening the Consumer Base for Wine


Unified Wine & Grape Symposium ~ 2000

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  • Regular price $9.95

The upscale professional perusing restaurant wine lists, wine shops, virtual shops or winery tasting rooms in the 21st century is likely to be Asian, Hispanic and/or female. Join our examination of America's increasingly diverse society and the opportunities and challenges it presents for wine consumption. Do we know what works and what doesn't? Does it differ by market, wine type, price, ethnicity, all of the above and more?