Simon Siegl

Appellations and Terroir ~ Science or Marketing? (2-Tape Session)


Unified Wine & Grape Symposium ~ 1999

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What is the process for establishing new appellations and what criteria are considered? How is science applied to the process of defining an appellations' Terroir? Once established, how important are appellation designations to consumers? At what price points do they influence buying decisions? Learn about Canada's VQA requirement that wines must be tasted and approved in order to use appellation designations.

Panel: Art Libertucci, Assistant Director, US Bureau of Alcohol, Tobacco and Firearms ~ Sandra Oldfield, Winemaker, Tinhorn Creek Winery, British Columbia ~ Rebecca Bleibaum, Director of Research Services, Tragon ~ Darrell Corti, Owner, Corti Bros.