Wines in untraditional packages are sweeping the market. They?re at the forefront of a revolution in wine consumptions, taking us right into popular culture! Cans, tetrapaks, casks and more are going everywhere from mountain tops to beach parties. New packages are redefining the wine shopping experience. They?re hip, they?re hot and they?re here to stay. In this seminar, experts will answer the burning questions: What are the alternatives? How and where are they sold? What is the consumer response? How do you create a market slot, consumer pull? Will alternative packaging add value to the wine category? This seminar is followed by a tasting.