"A Taste for America's Wine" - A General Session on Marketing
What Consumers Want & How the US Competes in the Global Wine Market
~ A View From Europe - American Export Opportunities and the EU's Response, Paul Molleman, Marketing Director-Europe, Wine Institute
~ Retailer Perspective - Price, Quality Brand - Competing for the US Consumer, Ron Loutherback, President, Wineclub
~ Selling Wine in Restaurants - A Strategic Battleground in the Market Share Fight, Tim Gannon, Executive Vice President & Founder, Outback Steak House Restaurants