John Gillespie

A Taste for America's Wine ~ What Consumers Want & How the US Competes in the Global Wine Market

EV91-120

Unified Wine & Grape Symposium ~ 1999

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"A Taste for America's Wine" - A General Session on Marketing

What Consumers Want & How the US Competes in the Global Wine Market

~ A View From Europe - American Export Opportunities and the EU's Response, Paul Molleman, Marketing Director-Europe, Wine Institute

~ Retailer Perspective - Price, Quality Brand - Competing for the US Consumer, Ron Loutherback, President, Wineclub

~ Selling Wine in Restaurants - A Strategic Battleground in the Market Share Fight, Tim Gannon, Executive Vice President & Founder, Outback Steak House Restaurants