The latest cycle in the wine industry was and is one of the most challenging we have seen. But, while some segments of the grape and wine industry may be on the way to recovery, other issues loom on the horizon, including profitability and Pierce's disease. Along with the 2004 grape and bulk wine supply update and highlights of the 2004 wine market, our panel of experts will address the challenges that still lie ahead, from research funding to marketing wine on-premise to winning the battle for the consumer.