Craig Root

(2-AUDIO CD DISC SET) Relationship Marketing: Direct to Consumer

EVA51-171/172

Unified Wine & Grape Symposium ~ 2005

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  • Regular price $25.00


Speakers share their strategies for being proactive, not reactive. How do wineries use their tasting rooms and events to build relationships and make "customers for life"? The session includes examples of how wineries can leverage their customer relationships and build brand strength.