Joseph A. Rollo

(2-AUDIO CD DISC SET) Growing Sales in the European Markets


Unified Wine & Grape Symposium ~ 2006

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Europe is the major market for exports of US wines, with sales growing at double-digit rates. Following the completion of a new wine agreement with the EU, new opportunities are emerging. The speakers in this session will describe specifically how our industry can be more competitive and supply wines and support programs to meet the market demand. A panel of wine buyers will explain their needs to satisfy the demands of their consumers for value and taste profile.