Lisa Anthony

(SINGLE AUDIO CD) Unlock the Power of Information! Keys to Choosing the Right Intelligence Tools for Your Business


Unified Wine & Grape Symposium ~ 2003

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  • Regular price $15.00

Our panel of information experts will help you to understand what resources are available and how to choose the right one for your needs. Some of the topics covered:

Market Research: How to get actionable results from focus groups, surveys and interviews to gain competitive advantage.

Wine Industry Statistics: What are the latest varietal and price segment trends? How do successful vintners and growers use data for planning?

Consumer Panel Data and Retail Tracking: Launching a new brand? Researching new markets? Planting for future demand? Where to go for consumer market intelligence. Included with this session is a Comprehensive Information Resource Guide of information providers to the wine industry complete with descriptions and contact information.