Our panel of information experts will help you to understand what resources are available and how to choose the right one for your needs. Some of the topics covered:
Market Research: How to get actionable results from focus groups, surveys and interviews to gain competitive advantage.
Wine Industry Statistics: What are the latest varietal and price segment trends? How do successful vintners and growers use data for planning?
Consumer Panel Data and Retail Tracking: Launching a new brand? Researching new markets? Planting for future demand? Where to go for consumer market intelligence. Included with this session is a Comprehensive Information Resource Guide of information providers to the wine industry complete with descriptions and contact information.