Interested in learning more about wine drinkers, including your customers, but not sure where to start? This session describes a continuum of methods - from simple and inexpensive to state-of-the-art - to gather customer feedback on your wines, packaging, vineyard brands, tasting room, brand image, and other important marketing and sales issues. More important, panel experts will describe the pros and cons of using different methods, and how to interpret the results and create impactful action plans that will help you increase sales and enhance brand image.