What's the difference between a Fortune Cookie and a Tradeshow Lead? A discussion about the importance of leads and the problems most exhibitors face with handling show leads. Closed Loop Lead Management: A step-by-step process to develop a closed loop lead management system.
Keys for More Effective Lead Follow-up: Practical things you can do post show to follow-up on leads and increase post show sales.
About Your Session Leader: Jefferson Davis of Competitive Edge has built a reputation as a "tradeshow turnaround artist." Since 1991, his Results Focused Exhibiting strategies have helped clients turn tradeshows from "expensive appearances" into "profit centers." Get FREE advice that companies pay thousands of dollars for.