There?s a reason the Unified Wine & Grape Symposium has become one of America?s largest and most prestigious wine industry events of its kind collaboration. From its inception, the Unified Symposium distinguished itself by building a forum for the entire industry to discuss the issues, ideas, discoveries and opportunities that shape all of our successes. When the American Society for Enology and Viticulture and the California Association of Winegrape Growers formed the Unified Wine & Grape Symposium, the concept was to develop an event in January that helped meet the diverse needs of the industry. Today, that goal is more important than ever and you?ll see it evidenced in our general sessions, break-out panel presentations and on the trade show floor. A perfect example of collaboration is the three-day program presented here. From every sector of our industry the vineyards, wineries, universities and suppliers experts have volunteered their time and talent to help Program Development Committee Chair Bob
Steinhauer craft a series of sessions that address the breaking issues and innovations molding the industry?s marketing, business, winemaking and grape growing practices. Jointly organized by ASEV and CAWG, the Unified Wine & Grape Symposium represents the collective experience and knowledge of the entire wine and grape industry. The program is developed in cooperation with the American Vineyard Foundation; the California State University, Fresno; the California State University, Sonoma; the California Polytechnic State University, San Luis Obispo; the Family Winemakers of California; the University of California, Davis; Wine America; and Wine Institute. The Unified Wine & Grape Symposium has an established and well recognized history of providing vintners and growers with the information they need to remain competitive. The Symposium provides critical, practical information regarding global trends, challenges and issues facing the wine and grape industry.