Christian Miller

Reaching Beyond Current Consumer Boundaries


Unified Wine & Grape Symposium ~ 2002

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  • Regular price $9.95

Internally, we do a fantastic job of discussing the "what ifs" for growing the wine business. And while we claim to be a consumer-driven industry, are program and marketing decisions more cost-driven or consumer-driven? This session will highlight companies that are targeting and implementing challenging programs to meet the consumers? wants and needs. Winery representatives, retailers and restaurateurs will tell you, "The consumer is always right if you just listen long enough."