The business of naturopathic medicine has remained a hot and elusive topic for most graduate NDs. Andrew Rubman, an NCNM graduate and AANP founder has been in practice for 18 years and will lead a presentation/discussion focusing on management realities. From launching to refining, sole to multiple practitioners, single-therapy naturopathic to multi-discipline groups, there are tips and traps abounding. The outline will move from initial practice concerns dealing with: demographics, location, lease content, banking relationships, initial and subsequent advertising, assessing competing markets, initiation and maintain pharmacy and dispensatory, data and telephone contracts, insurance considerations, and other topics.