Craig Root

Opportunities in the Expanding World of Direct to Consumer Marketing (2-Cassette Session)


Unified Wine & Grape Symposium ~ 2006

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  • Regular price $17.00

Wine e-commerce, tasting rooms and wine clubs allow wineries of all sizes to connect with consumers and gain valuable insights into their expectations of the wine experience. Members of this panel will share their expertise on direct marketing to enhance consumer satisfaction and winery bottom lines! This session includes an update of regulatory and legislative activity in the states since the positive Supreme Court ruling on direct shipping of May 16, 2005.