Teresa Murphy

Leveraging the Success of a Small Winery


Unified Wine & Grape Symposium ~ 2001

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Marketing and Public Relations Session: This session will examine the dynamics of small wineries, providing an insight into the opportunities, challenges and successes small wineries encounter in today?s ever-changing market place. Why do some wineries choose to remain small while others grow and how do they gauge their market status? These and other perspectives will be addressed.

Moderator: Teresa Murphy, Peirano Estate Winery

Speakers: Kathy Joseph, Fiddlehead Cellars, Clay Mackey, Chinook Wines, John MacCready, Sierra Vista Winery