Insights into Globalization, Mergers and Acquisitions (2-Tape Session)


Unified Wine & Grape Symposium ~ 2002

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Record growth, international consolidation and expansion characterize today?s wine world. Major power shifts in the wine industry are the result, including more concentration of the volume brands into fewer hands, the potential domination of the wine industry by spirits companies, and more concentrated power to a small number of large distribution companies. These trends carry with them a number of related impacts both globally and domestically. The very way wine is sold may change as volume-based wine products are globalized or homogenized, reducing product differentiation exclusively to price. Brand and price competition are increasing. Will smaller and mid-size wineries be squeezed out in the process? What is the impact to growers?