Craig Root

Innovations in Consumer Marketing ~ Laughing All the Way to the Bank


Unified Wine & Grape Symposium ~ 1999

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Making wine less intimidating and more fun makes sense - and dollars! This discussion addresses the latest marketing techniques to sell more wine through fun and levity.

Panel: Dick Wallingford, VP National Accounts, Beringer Wine Estates, Progressive Wine List ~ Craig Root, Consultant, Tasting Room Techniques ~ Ron Loutherback, President, The Wine Club