Tim Hanni, MW

Illusions of Value: On-Premise Pricing Scenarios


Unified Wine & Grape Symposium ~ 2001

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Marketing: The pricing of wine by the bottle or glass is often a point of contention between wine producers and the on-premise accounts that rely on the margin often provided by wine. And while wines are being served in a variety of dining venues, consumer perception of value can vary dramatically from site to site. Representing a range of businesses, restauranteurs from large commercial chains, airport hotel restaurants and five-star restaurants will discuss wine pricing philosophies and how their specific clientele react to wine pricing.

Moderator: Tim Hanni MW, WineQuest

Speakers: Ted Chappell, Consultant, Former Director of Beverages, Ritz-Carlton Laguna Niguel, Doug Frost, Master Sommelier, MW, Rachel Antalek, The Olive Garden