(Class for All levels. 90 minutes) Focus on advertising, promotion, publicity, national distribution, subsidiary rights, book clubs, making a name for yourself. Specific Details: Targeting your market; developing marketing plan; the basics; designing your book; advertising, promotion and publicity; selling to libraries & book clubs; finding distribution channels; subsidiary rights; spinoffs; marketing yourself. Specific Benefits: You will learn about the skills of book-selling. Useful handouts will be distributed. Previous Presentation: Please refer to Proposal: How to Publish Your Own Book. Presenters? Publications: Please refer to Proposal: How to Publish Your Own Book.