This general session addresses the image of the American wine business and its role in local communities on social and environmental issues.
Growth in the industry has brought an increased scrutiny as well as some negative publicity ? from endangered species, hillside vineyards, new and
expanded tasting rooms to rehashed neo-prohibitionists arguments. The Unified Symposium is drawing together top professionals to evaluate the
situation and share ?good neighbor? strategies and community relations programs.
Do We Know How the Wine/Winegrape Community is Perceived?
Linda Reiff, Napa Valley Vintners Association
Connecting With Community Values
Mark Chandler, Lodi-Woodbridge Winegrape Commission, Phil Wente, Wente Vineyards, July Ackerman, Paso Robles Vintners and Growers Association, Pete Opatz, Clos du Bois
Working Together to Enhance Natural Resources is Good Business
Lucy Blake, Sierra Business Council