People of vision and heart provide customers with products and services celebrating the gifts of the earth--yet how many of us hve been caught short when a customer asks for information we cannot give? We may understand some of the legal restraints on what we say, but it is also time for updating our knowledge. Success in the next decade will depend on more than packaging, more than shelf talkers. Knowing your business and having integrity is the best guarantee of success. What every herb business owner needs for the future is to provide accuracy, reliability and quality. Take heart--it doesn't take a PhD course to keep up, just some basic facts and a sincere desire to help your customers.