In this insightful and informative talk, Tyler will give a behind the scenes expos‚ and analysis of how his organization has taken a never before commercialized sacred plant of the Amazonian Kichwa people named Guayusa into widespread commercial consumption in the United States. Explore a business model that has woven a complicated balanced between respecting the origins and spiritual nature of Guayusa as a master plant with the process of commercial branding. At the heart of this approach is the primary goal of creating sustainable income for Kichwa farming families and respectfully translating the energetics and meaning of the Guayusa plant into a modern context.