Jay Indelicato

Exploring New Markets in Bulk Wine

EVX41-200

Unified Wine & Grape Symposium ~ 2004

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2003 has seen dramatic growth in wine exports. Much of the growth has been bulk wine to European bottlers with the flexibility to produce for several private labels in various languages. Based on current grape and wine supplies and the lower U.S.dollar, bulk product is very competitive. This session will examine the challenges and opportunities of making bulk wine exports a positive long-term trend for growers and wineries.